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One Times Square, conjointly referred to as 1475 Great White Way, the ny Times Building, the ny Times Tower, or just because the Times Tower, may be a twenty five story, 395-foot (120-metre)-high edifice, designed by Cyrus L. W. Eidlitz (HLW International), settled at forty second Street and Great White Way in ny town. The tower was originally designed to function the headquarters of the native newspaper, The ny Times (which conjointly gave its name to the realm as a full, referred to as Times Square); but, the days solely stayed within the building for fewer than ten years before it stirred to a brand new building on 229 West forty third Street.
Despite the days feat the building, One Times Square remained a serious put concentration of Times Square owing to its annual New Year’s Day Eve “ball drop” festivities (the ball itself has remained atop the tower year-round since 2009), beside the introduction of AN electronic news ticker at street-level in 1928. Following its sale to Lehman Brothers in 1995, One sq.|Times Square|city district} was re-purposed as AN advertising location to require advantage of its prime location among the square. Most of the building’s interior remains vacant (aside from its solely major tenant, a Walgreens pharmacy that occupies its lower levels), whereas its exterior options an outsized range of ancient and electronic billboards. Owing to the big quantity of revenue that its ads pull, One Times Square is taken into account one in every of the foremost valuable advertising locations within the World.
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