Åre is a locality and one of the leading Scandinavian ski resorts situated in Åre Municipality, Jämtland County, Sweden with 1,417 inhabitants in 2010. It is however, not the seat of the municipality, which is Järpen. 25% of the municipal industry is based on tourism, most notably the downhill skiing and biking resorts in Åre and Storlien. The growth in tourism has resulted in the development of hotels, recreational and shopping opportunities in the area.
For more than 1000 years people have lived in the foothills of Mount Åre. 1000 years ago Åre’s surrounding areas were inhabited by Vikings and Sami people. This can be seen in the names of the nearby villages, like Fröå and Ullå which descend from names of two Norse gods.
About 900 years ago in the 12th century the Åre Old Church was built and people had to convert from their old beliefs. Saint Olaf the Holy is a historical figure who has influenced the village and for centuries pilgrims passed through the village on their way to Trondheim. In the 18th and 19th century the copper mines in Fröå were important industries. Tourism started to grow in the early 19th century and Åre’s first Grand Hotel was erected in 1896. The kings of Sweden and Norway came to stay in Åre and Storlien for recreational purposes since the 19th century.

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