Alba is a town and comune of Piedmont, Italy, in the province of Cuneo. It is considered the capital of the hilly area of Langhe, and is famous for its white truffle, peach and wine production. The confectionery group Ferrero is based in Alba.
The town is on the site of the ancient Alba Pompeia, probably founded by the Roman consul Gnaeus Pompeius Strabo while constructing a road from Aquae Statiellae (Acqui) to Augusta Taurinorum (Turin). Alba was the birthplace of Publius Helvius Pertinax, one of the shortest reigning Roman emperors.
Of the Roman city, which had a polygonal form, parts of the fortified gate and remains of some edifices with marble and mosaics can still be seen.
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