The Advertising Archives

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The Advertising Archives is a picture library and museum with an archive of one million British and American press ads, TV stills, magazine covers, catalogues, greetings cards, posters, illustrations and cultural ephemera dating from 1850 to the present day. It is located in London and is the largest collection of its kind in Europe.
In 1989 Larry and Suzanne Viner established The Advertising Archives from Larry’s personal collection of thousands of vintage magazines. In 2002 The Advertising Archives purchased the rights to John Bull magazine from IPC Media. John Bull was a weekly magazine, originally published in the UK from the late 1940s to the early 1960s by Odhams Press, with cover illustrations which epitomized middle-class English life of the time. In many ways it mirrored the iconic cover artwork of its American equivalent, The Saturday Evening Post.

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