Muriwai, also called Muriwai Beach, is a coastal community located on the West Coast of North Island, New Zealand. It is also home to a large colony of gannets. It is approximately 17 km West of Kumeu, 42 kilometres Northwest of Auckland City, at the southern end of an unbroken 50 kilometre stretch of beach which extends up the Tasman Sea coast to the mouth of the Kaipara Harbour. One of several popular beaches in the area (others include Piha and Karekare), it experiences a population explosion in summer when Aucklanders head to the sea.
It is also unique because of its black sand, caused by the iron content derived from the ancient volcanoes in the area. The majority of the black mineral sand is carried up the west coast from Mt Taranaki through the process of longshore drift. This sand is igneous material that was eroded from the volcanic area. Despite this, the area has retained much of its natural beauty and isolation. Much of the land at the southern end of the beach is part of the Muriwai Beach Regional Park. Maori Bay (to the south) is separated from Muriwai Beach by a steep cliffs and rocky nesting areas that are home to the region’s only gannet colony. The site of the gannetry has been identified as an Important Bird Area, by BirdLife International.

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